What is a brand?
A brand is what comes to people's minds when they hear your brand name, see your logo, or run into any of your other brand assets. Simply put, brand is a perception and this perception is built from many variables in many locations. Whether you're trying to make a name for yourself as a thought leader, hoping to sell more of your products and services, banking on driving foot traffic to your store or event, or counting on securing more signups and donations for your non-profit.... In the digital age, it's all about standing out or as we like to call it... branding out from the crowd.